Oct 2023
Branding and website design for a gold-standard building maintenance company
My role: Brand Designer & UI Designer
Collaborating closely with the Creative Director, we developed a revitalised brand identity, enhancing their tone of voice, refreshing the logo, creating icon logos for their new software tool, designing illustrations & imagery & introducing a new typeface. Following this, we proceeded with designing 4 new website pages.
To align the brand with their business growth & direction
Expand their digital product lines with new overarching product pages
The goal
User-friendly overarching product page, promoting their new software tools
New names & icons for their software tools
Key focuses
A “refresh” rather than a whole
re-brand for their logo & colour styles
Brand & site to look “current” with today’s market & trends
Design styles
In a nutshell
SFG20 stakeholders' primary goal was to maintain their status as the leading authority for built environment maintenance that protects and enhances quality of life. Their aim in achieving this was leveraging their standards, software & expertise. Retaining the "SFG20" name & logo was crucial, presenting challenges in creating a new brand identity. Despite this, we were free to explore new names & logos for software tools. Our journey led us to develop a refreshed brand package, including updated tone, visuals, colours & fonts. We unveiled a new website showcasing their unique selling proposition with a dedicated overarching product page.
SFG20 brand style
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"Facilities IQ" product logo
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Illustration
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"Future IQ" product logo
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Campaigns
UI Design
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Product page hero with CTA
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Mega menu 2nd level with content
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USP panel
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Products cards with features & CTAs
