Website design & build for AlixPartners,
a global consultancy firm

Sep 2023

Dark theme homepage design

  • "About us" appetiser

  • "Careers" appetiser with 2x CTAs

  • Component cards navigating to key focus pages

  • Component cards with clear category labels

My role: UI Designer &
assisting UX Designer

Working closely with the senior UX Designer, I was able to give valuable input into designing wireframes before I took over the project to create a Figma design system and 10 page layouts.

The goal

Attract new user groups, retain current users

New website in tune with the recent rebrand

Key focuses

“Super Search” page using AI search - Algolia
with faceted tabs & clear labelling

Responsive component cards that can be used as “building blocks” across any page

Key focus pages:
careers & people

Design styles

Consistent use of the brand’s strong visual identity across all pages

Good use of “dynamic geometry” graphics & 3D-rendered images

Lightweight typography, more “white space”

Page layouts

  • Page layout of people at AlixPartners including bio, contact details, share page, content cards and insights.

    "People" page with share option, CTA in hero banner & expertise tabs

  • "Search results" page with faceted tabs

  • Component cards, dark & light with hover states

    Component cards, dark & light with hover states, 65% opacity, checked for contrast

  • "Careers" post with share options & CTAs

In a nutshell

Collaborating closely with AlixPartners' experienced communications team, we meticulously analysed user data and customer needs to develop a refined content structure and design layouts. This endeavour involved the establishment of a new digital design system to harmonise with the updated brand identity, as well as the implementation of cutting-edge features to elevate the user experience. Despite the hurdles of relying on pre-pandemic research and operating within time and budget constraints, our comprehensive understanding of the client's goals empowered us to create resilient design solutions that met their needs effectively.